Most beers deteriorate in taste as they age. The exceptions are a few beer categories that improve with age, much like a high-quality Cabernet Sauvignon or Syrah. Beers such as Barley Wine, Imperial Stout, Belgian Quadruple, Lambic, and certain sour beers — generally beers with high alcohol content, low hop aromas, and special yeast strains — often improve in flavor and complexity when matured under controlled conditions. However, these are the exception.

The word “craft” on the label is not just a design element; it hides behind it specific choices in raw materials, process and time. At Craft microbrewery these choices are what make the beers stand out from a typical mass-produced beer, and that has a direct impact on what you taste in your glass.

Every Craft beer you open has a whole journey behind it, not just a production line. It all starts with barley, which is soaked, germinates and then is dried and kilned to become malt. The temperature and the method of drying determine the aroma and the colour of the beer. At Craft microbrewery we use blends of many varieties of malt for each beer and not just a single “base malt”, so that the colour is natural and the taste more complex and full-bodied.

In the old days, beer was only draught. The barrels were wooden and often decorated the taverns of Central and Northern Europe—just as wooden wine casks once adorned old Greek taverns. Though the brewing setups of that era can’t compare to today’s in terms of quality, carbonation, and cooling, the primordial beer culture was built—and loved—around this very process.

Craft Microbrewery is not your typical beer producer. As the first microbrewery in the country, it essentially created a new category, and since 1997 it has placed creative inspiration, innovation and free expression at the heart of its mission. Throughout its journey, it develops recipes that blend tradition and modernity, offering beers full of innovation, experimental spirit, creative composition and rich flavor. Its relationship with creativity is deeply rooted and manifests both in its history and its strategic choices.

The Greek Beer Awards 2025 Award Ceremony took place with great success on Friday, May 9, at the “Miltiadis Evert” Amphitheater of Technopolis, City of Athens, as part of the World of Beer festival.